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35 Inbound Marketing ROI Statistics

inbound marketing roi statistics
In: Digital Marketing, Internet Marketing

People often ask about Inbound Marketing’s guaranteed results and returns. These Inbound Marketing ROI Statistics will help you understand the benefits and drawbacks of your business, as well as clarify what is most important to you.

Yes, Inbound Marketing can be more cost-effective than traditional methods of marketing but it is also the most efficient.

The reason

As I’ve written before and stated in seminars, modern consumers have technology access and are educated.

They don’t buy what you do, but they buy why you do it.

Let’s get back to the topic: The following statistics show the return on investment of inbound marketing:

  • Consumers’ online preferences and habits.
  • Creation and production of content.
  • Comparing traditional marketing to cost and budget.
  • New customers are created.
  • Marketing automation is one of the best practices that can lead to an increase in ROI.

List of 35 Inbound Marketing ROI Statistics

Internet habits and preferences of consumers

1. 68% of online shoppers spend a lot of time reading content from companies they care about.

2. B2B customers perform an average of 12 searches before they decide to go on to a website.

3. A series of articles is more effective than advertising for business decision-makers as they provide information about the company to 80%.

4. Online shoppers make 57% of their purchases online and don’t need to speak with salespeople.

5. 83% of people who purchase technology products online find their suppliers through a Google search.

6. 77 % of online shoppers prefer permission marketing.

7. 50% of consumers spend their time online looking for original, tailored content.

8. You can distract your website visitor for an average of 8 seconds.

9. An overwhelming 84% of visitors to websites aged 25-34 have abandoned their favorite website due to annoying ads.

10. People spend more time on videos than on articles.

Content creation

11. B2B marketers focus on three main types of content and spend most of their time there: whitepapers, eBooks, and blogs.

12. B2B marketers use a variety of Inbound Marketing strategies, with an average of 13 (e-newsletters and social media),

13. 63% of B2B marketers believe video marketing is an effective tool for their business.

14. According to a survey of B2B marketers, two-thirds believe that content can be effective on multiple channels such as social media and public events.

15. 44% of B2B marketers already have an Inbound Marketing strategy.

16. 67% of B2B companies surveyed said that inbound marketing was one of the highest priority elements in their overall marketing strategy in 2022.

Budget and cost compared to traditional marketing.

17. 32% of the surveyed companies plan to decrease Outbound Marketing activities (brochures and cards, exhibitions, TV, radio, etc.) and allocate more money to Inbound Marketing.

18. Surveyed B2B companies with 250+ employees allocated 55% of their annual marketing budgets to content creation and production (excluding advertising investments).

19. Businesses that rely heavily on Inbound Marketing save over 12 euros per new customer.

20. Marketers have spent $2.4 billion on email marketing since 2016.

21. Medium-sized companies can save 31% on their inbound marketing expenses compared to paid searches (Facebook AdWords etc.).

22. Three of the four Inbound Marketing channels are less expensive than any Outbound Marketing spending.

23. Only 23% of marketers surveyed allocate Outbound Marketing activities to their total spending. It’s no accident that 34% of respondents invest in Inbound Marketing strategies.

24. Cost of acquiring new clients. It is 61% lower than Outbound Marketing.

Creating new customers

25. After 5 months of Inbound Marketing, the average cost per customer has dropped to 80%.

26. Inbound marketing brings in 3x more customers per euro than traditional methods.

27. Consumers with cultivated education make 47% more purchases than those without.

28. When done correctly, Inbound marketing tactics are 10 times more effective in converting leads into customers than Outbound methods.

29. Inbound Marketing can increase your website conversion rate from 6% to 12%.

30. Automating customer education cycles. Over 6 to 9 Months, 10+% revenue growth

31. Companies that publish at least 15 blog posts per month average about 1,200 leads per month.

Best practices to increase performance – ROI

32. Content focuses on the buyer’s profile, habits, and needs. It is a key ingredient in a company’s ability to increase its sales volume by 45%.

33. 44% of companies that use marketing automation see a return within six months. 75% of companies see ROI within one year.

34. Advanced lead management solutions can increase sales by 9.3%.

35. Businesses that prioritize business blogging are 13x more likely than others to see positive Inbound Marketing ROI.

Also Check – 15 Proven Effective Ways to Increase Customers


So these are the 35 Inbound Marketing ROI Statistics. Inbound Marketing is an effective strategy for gaining new customers and retaining current ones. It can be costly, but the ROI statistics show it is worth it in the long run. Depending on the company’s specific goals, inbound marketing campaigns can produce significant ROI.

Thus, businesses need to measure the success of their campaigns and make adjustments as needed.

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