Online reputation management (ORM) is the process of monitoring, influencing, and shaping the online reputation of a person, brand, or business. It involves actively managing the online presence and reputation of a company or individual by monitoring, responding to, and shaping public perception through various online channels, such as social media, review sites, and search engine results.
ORM is important because the internet has become a primary source of information for many people, and a company or individual’s online reputation can have a significant impact on their success. A positive online reputation can help a business attract new customers, build trust and credibility, and increase brand awareness. On the other hand, a negative online reputation can damage a company’s reputation, lead to lost business, and even legal issues.
To effectively manage online reputation, it is important to actively monitor and respond to customer reviews and feedback, and to address any negative comments or reviews in a timely and professional manner. It is also important to create and distribute positive content about the company or individual, and to optimize the company’s website and social media profiles for search engines. By proactively managing their online reputation, businesses and individuals can help protect and enhance their reputation and build trust with their customers and stakeholders.
