In the previous article, we explained what Inbound Marketing is and developed the characteristics of the modern consumer that must be taken into account to get your business in front of them when they are looking for your products and services. We have made it abundantly clear that the Inbound method is human-centric. Now, we will highlight the importance of searching for the best Buyer Persona.
In today’s article, you are given the steps you need to follow to get faster results and benefits.
Buyer Persona Step 1
Create a Buyer Persona
- Asking your existing customers and industry demographic questions. Learn what motivates and what doesn’t motivate actions in
- It should be followed by the WHY question so that you learn their goals, which people usually cannot answer for themselves.
That’s why you should start your research by interviewing your existing, past, and potential customers and colleagues.
NOTE: Your existing customers are the best places to start because they have already purchased your product or service and are connected to your business.
Don’t discriminate and talk to both your good and wrong customers. This will help you make connections and get answers about who your ideal customer is.
Buyer Persona Step 2
Once you’ve done all the steps above, it’s time to start creating content for your ideal customers.
Things to consider are:
- Background
- Demographics
- Identifiers
- Goals
- Challenges
- How I help
- Common objections
- Real problems
Buyer Persona Step 3
Understand and act according to the buyer’s journey, which consists of three stages
Awareness / Consideration – Decision / Decision
A blog post about the product or service is about the Decision Stage.
It should be educational to build trust by educating them on the problem they are facing.
Buyer Persona Step 4
The next stage is to start doing Inbound Marketing which does not exist without great content.
Inbound Marketing is both Content ( articles, videos, podcasts, whitepapers, infographics, etc. ) & Context ( Who are you creating it for and should it be addressed to the right audience – segmentation )
Buyer Persona Step 5
The final stage is leverage, which means making it available so your ideal customer can find it through the website, blogs, emails, landing pages, social media & calls to action.
All you need to do is place your content where your ideal customer spends most of their time.
