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How to Find The Most Suitable Buyer Persona in 5 steps

In: Digital Marketing, Internet Marketing

In the previous article, we explained what  Inbound Marketing is and developed the characteristics of the modern consumer that must be taken into account to get your business in front of them when they are looking for your products and services. We have made it abundantly clear that the Inbound method is human-centric. Now, we will highlight the importance of searching for the best Buyer Persona.

In today’s article, you are given the steps you need to follow to get faster results and benefits.

Buyer Persona Step 1

Create a Buyer Persona

  1. Asking your existing customers and industry demographic questions. Learn what motivates and what doesn’t motivate actions in
  2. It should be followed by the  WHY question so that you learn their goals, which people usually cannot answer for themselves.

That’s why you should start your research by interviewing your existing, past, and potential customers and colleagues.

NOTE:  Your existing customers are the best places to start because they have already purchased your product or service and are connected to your business.

Don’t discriminate and talk to both your good and wrong customers. This will help you make connections and get answers about who your ideal customer is.

Buyer Persona  Step 2

Once you’ve done all the steps above, it’s time to start creating content for your ideal customers.

Things to consider are:

  1. Background
  2. Demographics
  3. Identifiers
  4. Goals
  5. Challenges
  6. How I help
  7. Common objections
  8. Real problems

Buyer Persona Step 3

Understand and act according to the buyer’s journey,  which  consists of three stages

Awareness / Consideration – Decision / Decision

A blog post about the product or service is about the  Decision Stage.

It should be educational to build trust by educating them on the problem they are facing.

Buyer Persona Step 4

The next stage is to start doing  Inbound Marketing which does not exist without great content.

Inbound Marketing is both  Content  ( articles, videos, podcasts, whitepapers, infographics, etc. ) &  Context  ( Who are you creating it for and should it be addressed to the right audience – segmentation )

Buyer Persona  Step 5

The final stage is leverage,  which means making it available so your ideal customer can find it through the website, blogs, emails, landing pages, social media & calls to action.

All you need to do is place your content where your ideal customer spends most of their time.

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